Doyle´s Wholesale and Sheehan Majestic understand how important it is for our customers to be notified in a timely manner about product price changes. Retailers today cannot afford lose margins and profits because they are unaware of price changes. For this reason, Doyle´s Wholesale/Sheehan Majestic provides to participating retail customers a Weekly Price Change Notice. This notice details any price increases or declines by item, including item description and item order number. It also provides each customer with their new cost for that item and the effective date of the change. If the customer is on Doyle´s Wholesale/Sheehan Majestic´s retail label program, and the price change triggers a new retail, a new shelf label displaying that new retail will be included with the Price Change Notice. Additional information about new items includes an item order number and a cost. No shelf labels will be generated for new items unless a request is made by yourself or your sales representative. Once a customer has ordered the item, it becomes part of the customers´ purchase history and any price changes after that time will automatically generate a new retail shelf label.