Doyles Sheehan teamed up with WAM (Wholesalers and Manufacturers) in 2006. This partnership extends the best deals available to our customers. WAM is also a retail performance rebate program that is supported by 40-plus key product manufacturers. This program produces hundreds of thousands of dollars in retailer performance funds for more than 25,000 retailers coast to coast.
We make this contract a priority for our customers if they are interested in earning additional marketing money. Many of our customers are earning $1,000-$3,000 annually using this program. We analyze each store individually, making certain that each store’s commitment to Hershey makes sense for that store. This is an annual program paid semi-annually, so we pay attention all year to make sure that the P3 contract creates the results you are looking for.